Women Try Color-Changing Hair

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- I believe it, guys. I believe it. (Laughing) (bright electronic music) I change my hair color just as often as people change their clothes. For me, it's just really
about expressing myself.

- I never used to color my hair, until this year. I started playing around
with some different colors, and I think it's really fun. - So today, we are trying
heat-reactive hair color. - I hear it changes color with heat? I don't know how that works.

- I'm a little bit of a skeptic. I want it to work, so I can just be like a dope ass person, walking around with different hair every second. But, we'll see if that becomes a reality. - My name is Lissette Cruz.

The type of heat that you could use are Pravana's Vivids Mood Color, spans from just walking into the sun, from touching it, breathing on it, blow dryer, flat iron. I'm so excited to show the girls, they are gonna be blown away. So this is one of our colors, and this is Tropical Peach, that turns into Transparent, which exposes the blonde piece underneath. This one in particular is Lime Green to Sunny Yellow.

You ready? - I think? (Bright electronic music) - (laughs) Oh my god! - What?! That was just with your mouth! (Breathes) - How does it do that?
(Laughing) (gasps) - Yo, this can get weird. - When it cools down, it goes right back to its peachy color. - Oh, and then it just changes. Ahh, this is dope! (Playful orchestral music) Oh my god!
(Laughing) What the fuck! (Laughs) (playful orchestral music) I'm gonna test this shit out, and I'm making my hands cold.

(Laughs) - This is crazy. I still don't know how it works, but it works. - I'm a little, I don't, I feel like I'm
about to get my letter to go into Hogwarts, because I'm a fuckin' wizard up in here. - This is gonna be so much fun.

I can't wait to go trick my co-workers. (Soft playful music) - Oh! Jazz! What? That's some magic, like
Harry Potter wizardry. - Blow, like, hot air (laughs) on my hair. (Breathes) - Yeah!
- Oh, wow! - Oh my god, look at it, it's changing! It's so cool! (Laughs) - Oh my god! - [Group] Whoa! - What?! - Wow! - Ben, touch it, I wanna see if it...

- What?! - Just put your cold hand on my head. (Gasps) - What? Oh my god. This is crazy! You should write, like, a 69. - I brought the hot water.

(Laughing) Whoa. (Laughing) - You're like icy blonde. You are my sister. - What the? What does that mean? It went...

- [Jazzmyne] Legit. - What? Look at her Olympics head.
(Laughing) - I feel like my hair is pretty greasy, 'cause people have been
touching it all day. But I also never wanna wash it again, because I want this to last forever. - I'm trying to make this
not sound like an ad, but honestly, it was so cool.

It was like I was walking around with a little magic trick all day. - I feel like if I were
to just see this online, I would never believe that it works, but it totally works. - This was just a really cool, like, temporary change that I
didn't have to commit to. And I think it's a really
good way for, like, people to just try something new.

(Slow upbeat music) (laughs) Not the same effect.
- Fine..