Speaking English - Going to the hairdresser

Hi, my name is Emma and today's lesson is a fun lesson on going to the hairdresser's. So, as you've seen in some of my videos if you watch my videos, I have had different haircuts. That's what we're going to be focusing on today. What do you say when you want to change your hair? Okay? So, the first thing I want to teach you is the difference between a barber and a hairdresser, and a barbershop and a hair salon.

Okay? So, notice I've written "barber" and "barbershop" in blue. Why do you think I did that? Well, it's because boys and men go to the barber, who is the person who cuts the hair, and the barber works at the barbershop. So the barbershop is the place and the barber is the person. They deal with men only -- boys and men only, so no women.

Now, I've written this one in red because I didn't have a pink marker. But we also have hairdressers, so these are people. Where do hairdressers work? At hair salons. Okay, so with hairdressers, unlike with barbers, hairdressers work with both men and women.

So they work with both at the hair salon. Okay? So now let's look at some common phrases we may use when we go to the hair salon. If I want to get my hair changed I may say, "I would like to get", or I could say, "I would like to have", so you have a choice. They're both equal.

"I would like to have a cut." Okay? This means they just cut your hair. "I would like to have a wash and cut." This means they wash your hair first, and then they cut it. "I would like to get a wash, cut, and dry". In this case, they wash your hair, they cut it, and then they blow-dry it, and maybe they style it a bit.

I can also say, "I would like to get a trim". So, what is a trim? A trim is a very little cut. So my hair is getting kind of long. I want it maybe to about here.

I'm going to get a trim. How much should I get cut off? Maybe I'll say, "I'd like two inches off." So that's a trim, two inches. Okay? Finally, another expression that you may need, "I would like to get a perm." So what's a perm? A perm stands for permanent, and permanent means something that doesn't change. So maybe I have very straight hair, and I don't like straight hair.

Maybe I like curly hair. So I may get a perm, so my hair is always curly. Or, maybe I get a perm so my hair is always straight. So they use chemicals to change your hair so it's either curly or straight.

So that's a perm. Now one thing I'd like to draw your attention to is, first of all, this is very polite to say, which is good. "I would like", I can also say - I'll write it here - "I'd like". So both of these are correct.

"I would like", "I'd like", "to get", "to have", and what do these five things have in common? They all need an article, because these - a cut is a noun, a wash and cut, a wash, cut, and dry, a trim, a perm. Okay? So they need articles. One other thing I should mention about perms, I said they're permanent, but when we talk about perms they don't last forever. So if you get one perm it's not going to last you the rest of your life.

It may last you two months, one month, three months. So even though we say "permanent" it's not forever. It's actually for kind of a short time, just longer than a lot of other hair treatments. Okay.

So, now we have another phrase. "I'd", which stands for "I would", so again, you have that choice. "I'd like to get my hair...", Okay, so notice, before we had "I'd like to get a cut." Now we're saying "I'd like to get my hair cut." So this is another option. You can say, "I'd like to get a cut.", "I'd like to get my hair cut." Two different ways to say the same thing.

"I'd like to get my hair colored." So maybe I want to change the color of my hair. I'd go to the hairdresser and say, "I'd like to get my hair colored". "I'd like to get my hair bleached." So, what is bleached? Well, I have sort of brownish blonde hair. Say if I want my hair to be very, very, very blonde, so very light blonde, that's bleaching your hair.

So it's when your hair goes a lot lighter. So I could say, "I'd like to get my hair bleached." I could also say, "I'd like to get my hair dyed." Colored and dyed are very similar things. They both mean you want to change your hair color. So I could say, "I'd like to get my hair dyed pink." Do you guys think this would be a good idea? Or, "I'd like to get my hair dyed black." Okay, we've looked at perm already, but we can add '-ed', because now we're talking about an adjective.

"I'd like to get my hair permed". Again, I have straight hair. I want my hair curly. I could ask, "I'd like to get my hair permed." "Streaked", "I'd like to get my hair streaked." What does that mean? Well, here is hair, and maybe I like my hair color, but I also want some stripes in it.

So I might actually get black streaks. So, some of my hair now is blonde, and some of my hair is now black. Or I might get blonde streaks, which is just slightly lighter than the hair color I have on brown hair. Okay, so "streaks" is kind of like "stripes", where you have more than one color in your hair.

Okay? I could also say, "I'd like to get my hair styled." Okay? So, maybe I'm in high school. It's prom, the big dance, and I want my hair to get styled. Maybe I want the hairdresser to make it curly, but not permanent. I don't want it to stay curly for the next month.

I just want it curly tonight. I could get my hair styled. Okay? The next word, "straightened", my hair actually is curly and I straighten it, meaning it goes from curly to straight. So I could say, "I'd like to get my hair straightened.", "I'd like to get my hair curled.", Which is the opposite, and finally, "I'd like to get my hair layered." So, I don't know if you know who Jennifer Aniston is, but back in the 90s her hair was layered.

It's a very famous haircut, where her hair had multiple levels. So, it wasn't straight across. There was some hair that was cut to here, some of it lower, some of it lower, and some of it lower. So those are layers.

So what do all of these words have in common? If we say, "I'd like to get my hair...", Except for "cut", these other ones, they all have '-ed'. So, make a note about that. So, I'd like to introduce you to my friend, Mary. This is Mary.

Right now she has no hair. So, we're going to give her some different hair styles, and also teach you some of this vocabulary. The first hair style I'd like to put on Mary is an updo. It's a small "u".

Again, Mary can say, "I'd like an updo". So what am I going to do? Well, I'm going to put her hair up. So maybe, in some sort of beautiful way, there. So there are different types of updos.

Okay? Maybe I could have... I don't know what hairstyle that is. I've just created it. You can call this "the Emma", but it's an updo.

So, an updo is when your hair goes up. It's not down. It's not relaxed. Usually they have to spray a lot of hairspray in your hair to keep it this way.

So anytime your hair is up... Usually we do this for weddings, you get an updo, for prom, for any type of formal event you may get an updo. So now what should we give to Mary? Maybe we should give her some braids. I'm just going to erase what we currently have.

So, I hope those of you watching can make out what these are. I've given her two braids. But braids are when you take a bunch of hair and you separate it into three different parts, and you weave it together. So some people have just one braid.

Maybe like, if you've seen the movie "Tomb Raider" with Angelina Jolie, as Lara Croft, she has one braid in the back. Some people have many, many, many braids. Other times you get people like, there's a book called "Heidi". She has two braids.

So these are braids. Sometimes we have very nice braids, where it's just one and it's in the back, and we call that a French braid. So these are different types of braids. Okay, so now let's give Mary some pigtails.

Mary may be a little bit old for pigtails. Usually we give children pigtails. My little niece wears pigtails all the time. But Mary, for some reason, she says, "I'd like pigtails." Okay.

So pigtails is when you have two ponytails, which we'll get to in a second. So these are pigtails. Now Mary wants a ponytail. Okay, so there's Mary's ponytail.

I've done it to the side of the head. Ponytails are often just to the back. Unfortunately, I have quite short hair, so I don't know how well you can see that, but that would be a ponytail. Just as a reminder, an updo, so she can say, "I'd like an updo".

She could have braids, so no article there. No article for pigtails. But here we have "a ponytail". So what other styles can we do to Mary?  Well, what about dreads? So, dreads are similar to what - well, they are what Bob Marley had.

I don't know if you guys listen to reggae, but Bob Marley was a famous reggae musician. It's pretty much when your hair -- how do I explain this? It's not soft like this. It becomes kind of rough. Just think Bob Marley.

Or if you know what a Rastafarian is, Rastafarian hair. So these would all be dark. If you think of Jamaica, there are a lot of Jamaicans who have dreads. So, there's Mary with her dreads.

Uh-oh. So now Mary wants to become different. She doesn't want to live a normal life anymore. She's decided she wants to go against the system.

So what does Mary do? She shaves her head. So we get rid of all her hair. She no longer has dreads. So, there's Mary with a shaved head.

So, no more hair, she's shaved it all off. But I don't know. I don't think Mary's going to get a lot of dates this way. So what can we do to fix it? Well maybe she grows back her hair, and maybe she has a very hot date.

I don't know how all this looks, but... So we decide to give her a bun. So what's a bun? A bun is usually seen at the back of the hair, and it's kind of like a circle. When you put your hair tightly in a circle at the back.

So in a lot of traditional Asian haircuts you would see a bun. Now Mary wants to add something to the bun. She likes the bun, but she wants something more. So maybe she leaves out a little bit of hair, and she curls it a little bit.

These are called ringlets. So Mary has a bun with ringlets. Now Mary decides her hair is too short. She wants long hair.

Her hair is too short; maybe this is how long her hair is. So what does she do? She gets hair extensions. So this makes her hair longer. So this part of her hair is not real; it's been woven into the short hair she has.

So hair extensions makes her hair longer. So, here are some other words we can use when we're talking about Mary. Maybe Mary wants to shorten her bangs. So maybe these are her bangs, so it's the part of your hair on your forehead.

I don't have bangs, but Mary has bangs, and maybe she wants to get them cut. She could ask the hairstylist, in this case me, "Could you cut my bangs?" There, I've cut her bangs. I've trimmed her bangs. Another thing Mary might ask me is maybe, and I don't know if you can see this, maybe this is her part.

The part is where your hair splits into two sides. So here's Mary's part. But maybe she doesn't like her part where it is, so she can also have the hairdresser style her hair so her part is somewhere else. A final thing we may talk about when we're talking about Mary's hair is ends.

So, what are ends? Ends are the tip of your hair. So maybe Mary asks me to trim her ends. She could say, "Could you please trim my ends?" Or "A little bit more off the ends.", Is something common we might say. Meaning, I trimmed her hair.

She wants more off. Take a little bit more off the ends. So now let's look at some common hair problems. When you go to the hairdresser, maybe you want to ask for some advice.

You have some sort of problem with your hair. So what are some of these problems people might ask advice for? Well, someone might say, "I have dandruff." So, what's dandruff? Dandruff is the little white spots that sometimes cover people's hair. So if you have black hair it can be really bad, because you have a lot of white spots. So, dandruff usually is because maybe your head is dry.

So you might tell the hairdresser, "I have dandruff." You might also tell the hairdresser, and they'll probably notice but you might say, "I have split ends." So what are split ends? Well, if this is your piece of hair and this is healthy piece of hair, a split end is when this piece breaks into multiple pieces, so many pieces. So maybe this hair breaks into this piece, this piece, this piece, this piece. What does this cause? It makes your hair frizzy. So you have lots of little pieces of hair going every which way, all different directions.

So these are split ends. So these are two problems. Some other problems you may have - you might say, "My hair is oily." So what does that mean? If your hair is oily, it's kind of wet, kind of greasy looking, and usually with oily hair your hair looks shiny, but not in a healthy way,  in a greasy way. So this isn't a good thing.

The opposite of when your hair is oily is your hair could be dry. So if your hair is dry, it often has split ends. It's not shiny. It's pretty dull, and it looks like you need moisture or conditioner.

If your hair is dry you need more conditioner. Another common problem is some people... Their hair looks like this. It's flat.

But what they want their hair to look like is this. So they want volume. They want their hair to be bigger, but their hair is very flat. So flat is a problem a lot of people have.

They want volume - and I'll spell volume. So, volume is a good thing. Okay, so how would you ask the hairdresser for advice? Well, if I had any of these problems and I want the hairdresser to help me I may say, "What product", so by product I mean what shampoo, what conditioner, what hairspray,
what product "would you recommend..." And I can say "for"...
"What product would you recommend for dandruff?" Recommend for split ends"? "What product would you recommend for oily hair?" "...For dry hair?" Hopefully, my hairdresser, because he or she is the expert, will be able to give good advice on how I can get rid of these problems.

Okay, so I hope you've enjoyed our video on going to the hairdresser. If you have any questions or comments, even if you have comments on what I can do for my hair - I'm thinking of getting a cut, but I'm not sure yet - write on the comment board at www.Engvid.Com. We will also have some quizzes there so that you can practice your vocabulary, the new vocabulary on these quizzes. So, until next time take care.

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Seungjae, welcome to SuaXSeola''s beauty Salon[The Return of Superman2018.03.11]

(Sian and Seungjae return home.) - They're here. / - Shall we open it? (The sisters have been waiting for Seungjae.) - They're here. / - Come in. Hurry.

- Let's go. / - Seungjae. Let's go in. - Seungjae, come.

/ - Seungjae! - Let's go inside. / - Seungjae. - Say hi. / - Hello, Seungjae.

Let's go inside. Seungjae. - Seungjae. / - Let me help you.

All right. Put your bag down. (I'm here too.) Sian, they forgot about you. Seola.

Sua. You're only helping Seungjae. You won't help Sian? Si... It's because it's our first time meeting him.

Seungjae, can you open this? Seungjae, where do we put this? - Isn't this a skirt? / - Is this a hairband? (My gosh, I'm so lonely.) Seungjae, what's in your bag? Girls, you're too aggressive toward him. You might scare him a bit. - Seungjae. / - Yes? (Aggressive ladies) Why does your voice sound like that? My voice changed.

- How old are you? / - I'm five. - We are... / - Sian is five too. I'm six.

You should treat me like an older sister. No, he can just call you by your name. I'll make you guys pizza. Why don't the four of you play together? Okay! Seungjae.

(They head to the playroom.) Seungjae, it's here. Look. (They are trying to take something out.) Seungjae, why don't you wear this? - Let's put this on you. / - Do you want to wear it? - Do you want to wear it? / - Do you want to wear it? - Stand up.

/ - You can wear this now. (They're dressing Seungjae in a dress?) No, not that. I'll be a girl, then. (It's better to get away now.) - Seungjae.

/ - Yes? You need to dress up like me to look pretty. Try this. Here. Why don't you wear this pretty dress? - You'll be a princess.

/ - I don't want to be one. Put this on. This will look so cool on you. Let's put this on now.

- Try this on. / - Wear this. (Seungjae is busy trying to get away.) What should we do? He doesn't want to wear it. (She changes her target.) - Sian, come here.

/ - Yes? - Wear this just once. / - Wear this. - Seungjae... / - He can't wear this.

Sian, you should help him.  Magic, magic   Turn her into a pretty girl, ta-da  (Sian is their easiest prey.) - Let me see. / - Do I look like a girl? Not at all. You look like a man.

So cool! Here's Sian's arm. - Here. Isn't he cool? / - Here you go. Sian must've gained weight.

My gosh, he must've gained weight. (Are you all right, my friend?) He looks like this because he gained weight. He gained weight. This is what he looks like after gaining weight.

Do you want to dress up like Sian? Seungjae, can you do it? Seungjae, do you want to wear one too? You should take this off too. (She's unstoppable.) Let's wear that too. That... (Sorry that I can't protect you, my friend.) Seungjae, give me your arm.

You look so handsome. (Seungjae looks elegant in a dress.) You look so handsome. (Something is missing.) Let me go with you, Sua. (The sisters rush somewhere.) (Feeling awkward and embarrassed) Seungjae, how do I look? You look pretty.

You look very pretty too. (The sisters, who are running, scare him.) (Hey, guys!) (I have a bad feeling about this.) (Aren't those cosmetics?) Look. This is so cool. - What is it? / - Let me try this.

Do you want to wear one? (They are about done dolling him up.) Say, "Mama". "Mama." (He doesn't have the power to resist anymore.) (Sian is already wearing makeup.) - Let's go. / - Run! - Run. / - Guys, hold on.

(They run along the hallway.) Dad. Dad. (Looking pretty) What happened? Come here. Let me look.

Stand over there. One... Seungjae, look at the camera. One, two, three.

I'm Sophia. Seungjae, welcome to the world of having sisters. I'm Sophia. Seungjae, Sian is like this every day.

This is a special experience for you since you don't have any sisters. (This time, it's Sian.) Dad, look at Sian. (He laughs at the sight of Sian.) (The two princesses finished the show.) Take a seat. I'm going to sit beside Seungjae.

Let's see who will sit nicely. (Shall I show off my skills?) (These are the tortillas the children bought.) On top of the tortillas the kids bought, Donggook adds bell peppers and various toppings to make pizza. (He's adding a lot of cheese.) (After a moment in the oven...) It's easier than I thought. I should try making it for my kids soon.

(Pizza bowl is ready!) These are popular these days. (Exclaiming) It's food. Look. Who will eat the biggest one? Me! There are strawberries too.

- There is corn too. / - Yes. - Thank you for the food. / - Thank you for the food.

Thank you, Dad! (Opening) Look at Seungjae. (The kids love it.) Seungjae. It might be burnt. (She's so good at eating.) Let's see.

(She's taking it up a notch.) The twins are amazing at eating, right? Guys. Seungjae. How was it like playing with Sian? - I had fun. / - Was it good? I liked going to the washroom with Seungjae.

Did you go to the washroom together? That's how your friendship blossomed. I helped him when he had to pee. I see. I helped Sian when he had to poo.

When Seungjae had to pee, I helped him. (They're suddenly competing over helping.) Really? Men get close when they go to the sauna together. You guys went to the washroom together. Seungjae, what did you enjoy the most today? - Kanttappia.

/ - Kanttappia. (Flinching) Douner is here, isn't she? (Guilty) - Where is she? / - Douner? Douner isn't here. Look around carefully. Who is it? (Playing innocent) (Where is Douner?) You don't have to look far.

(I think he found her.) (Do not look at me.) No. It's not me. - She looks like Douner! / - No. - You look like Douner.

/ - I said no. - You look like Douner. / - No. Seola, when you were little...

(Don't try to deny.) (They're identical!) (The four kids are playing after dinner.) Someone's here! It's Seungjae's dad! Seungjae, someone's here. Is it your dad? I'll open it! - Hello. What is this? / - It's Seungjae's dad. What are you doing? (His son turned into a princess.) Hello.

(The dads are meeting for the first time.) Thank you for coming all this way. - Here's a present for you. / - Thank you. - You must be tired.

/ - No, no. Sian. - Say hello. / - Sian...

Dad, I don't want to go home! You don't want to go? Then what do I do? I came to pick you up. Come and sit down. You must be tired. You don't have to tell me.

The girls dressed Seungjae up. (My love, Sophia) They're so cute. Dad, I want to visit Seungjae's house. - We can go later.

/ - Yes, come over. We can go when we have time. There was so much traffic. I'm sorry.

Seungjae is mature. He listens well. Sian was the one being childish today. (Loud) I'm sure he had a great time.

(Laughing) While raising Seungjae, I realized he must be lonely. He loves visiting homes with many children. Also, if his friends are coming over, he would be waiting very desperately. He wants to play and run around.

- Run away! / - Run away! (Like this!) Why are you running so much? Let's go so the dads can rest. - Come visit us. / - They have to go. We have to go.

Mom is waiting. Seungjae has to leave. - Let's give him a hug. / - Let's meet soon.

Seungjae. (Falling) (It's an aggressive goodbye hug.) See you soon. No, no. There are too many of you.

There are too many. I said, there are too many. Seungjae, did you have fun with Uncle Donggook? Yes. - Sian, come visit us.

/ - Okay. Come when your dad is too busy. - Okay. / - Bye! Pee.

Pee. He has to pee. - We got this. / - Sian, help him.

Over here. (The kids are helping Seungjae.) No, here. (They're showing Seungjae the toilet.) What are you guys doing? Girls, come out here. - No.

/ - Why not? I want to help him. No, he's a boy. (They're overly nice.) - Done. / - Not yet.

(They're watching until the end.) - Done. / - Wobble, wobble. (Leave the rest to me!) Sua, do you know how to do it? Then we have to wash it and use soap too. Sua looks like she's used to cleaning up.

She's a big sister after all. (Put it back in place, and it's all good to go!) Let's go. Shall we do our handshake again? - Slap, slap, boom. / - Slap, slap, boom.

(This is the way men greet each other.) Bye. - Bye. / - Bye. Bye!.

Salon OwnerStarting & owning a salon businessPart 4Khan Academy

If you would've asked me five years ago, do you see yourself owning a salon? I would've said no, 100%. I never wanted to open a salon, even 2 1/2 years ago. If you would've asked me a month before I decided that this was what I was going to do, I would've told you you were crazy, I would never open a salon. My business partner and I created this concept of a membership-based hair salon.

So essentially, where you would normally come into a salon and you would come in and get your hair cut or your hair colored and just pay whatever the cost of that individual service was, we decided that...Well, we figured out that there's a better way that that could be handled. And we created the membership model. So essentially, what our clients can do is, they pay a monthly fee, based on whichever membership level that they're in, and then get unlimited services within that membership level. So we've got one for unlimited blowouts, which blowouts have been all the rage in our industry for the last couple years.

There's one that includes color, haircuts and blowouts, and then we have a men's membership, which is unlimited men's cuts. And what that's done is, it's really changed the salon culture. So our clients can come in as often as they like. It's created a more dynamic relationship between our clients and our salon staff, which is really incredible to see.

And then, it's a new model, so we're testing something that hasn't been done before, and it's been wildly successful. So about a year before I opened my salon, which is called Society, there was this new phenomenon in the industry, and it was blowouts. Obviously, well maybe not so obviously, but people have been getting blowouts for a very long time, but the birth of a new company dramatically changed our industry. You would go in, they did nothing other than blowouts.

So you'd go in, get your hair blown out and then leave. So as soon as they opened, within a couple months, we started to see a really dramatic shift in our business. We saw a lot of our clients not coming in, our numbers were dropping, which means sales were dropping. And for an individual stylist, that was damaging to our income, which is never a really fun realization.

So I came up with a couple ideas of different things that I thought we could do to counteract what was happening and keep our clients in our business. Ultimately, I tried to pitch them to my manager, and it just wasn't a good fit for that salon. It was a little painful for me and some of the other stylists to swallow because a substantial portion of our income was gone. And there was really not much that we could do to get that back.

We had to figure out a new way to earn it, and the new ways we were coming up with just weren't gonna work where we were. So I was talking to a really good friend of mine who is my business partner. We just started going, and I was pitching her some ideas, and we were just going back and forth. And ultimately, we came up with what is now Society and decided that we should move forward on figuring out how to start something new, something that, obviously, the industry was changing, so what could we do to not fall behind on some of these changes that were happening and be on the forefront of it instead of constantly trying to play catch up.

So that was kind of how the birth of our membership started. Then from that point on, my mind was completely and utterly dedicated to figuring out how to bring all of this into fruition. At that point, I knew absolutely nothing about running a business or starting a business or anything related to business other than showing up at work, doing my clients and collecting a paycheck. So for me, it was a lot of new learning, but luckily, I do love to read, and I love to learn new things, so Google was my best friend.

I Googled absolutely everything endlessly, absorbed anything I could read about opening a new business, whether it was a hair salon or not, just figuring out what that entailed. The next step was putting together a business plan, because everything that I had read was put together a business plan. So I slaved over this thing for about seven months, looked at 100 different formats of what it should be like, what it should look like. Again, I didn't go to college for this, so I'm literally getting everything off Google.

And anyone who's searched anything on Google, there are a million contradictions to everything you read. So I put together what I thought was a brilliant business plan, and encompassed everything I had read and had a little bit from here, a little bit from there. I was like cool. Now, what do I do with this? I have this.

Why don't I have a business yet? The next step was raising capital, and finding somebody to, essentially, fund the process of building the business. And I didn't know what to do. I didn't know where to start with that. I didn't know what that looked like.

So I started doing research on that, and then I got really lucky, actually, which I think luck has a little bit to do with it. So I was at work, and I was cutting one of my client's hair that I had been cutting for a very long time. We always connected over fishing and camping and hiking. And literally, this was the day after I.

Finished my business plan. And he was like, "Hey, I never actually asked you "if this is what you wanna do for the rest "of your life." And I was like, "What do you mean?" And he's like, "Just work here and cut hair. "That's awesome, but I never asked you." And I was like, "That's so funny that you asked me." I was like, "Actually, I thought that was the case, "but I came up with this new business model, "and I want to start my own business." And he was like, "Oh, what does that look like?" And I gave him the details of our membership business and, essentially, what that would look like. And he was like, "Oh, you should come and sit down with me." And I was like, "Why would I do that?" And he was like, "Did we never talk about what "I do for a living?" And I was like, "No." And he was like, "Oh, I own a venture capital firm." And I was like, "I know that that means that you "invest money in businesses, but isn't that more "for like tech startups and everything in Silicon Valley?" And he was like, "No, no, we'll sit down, and we'll talk." He gave me his personal phone number and was like, "Call me, and we'll get together." So I went home, and I was ecstatic, because this just fell into my lap, and it was the most incredible thing ever.

So I went home. I scheduled a meeting with him, went through a bunch of bumps along the path leading up to finally opening, but ultimately, was able to raise the funds that we needed in order to open this location. For our individual location, what I learned along the process was that I was so far off, and luckily far off, in terms of what I thought it would cost us to open the business. When I was calculating it out, I was calculating as if we were gonna build from nothing.

So buying a piece of land, building a business, and you know, the ground up is how much I could've encompassed with my original budget. But we were very fortunate to find a location that was previously a salon, which is a huge game-changer if anyone is looking to open your own salon business, I would definitely suggest if that is at all a possibility for you, to definitely find a location that was. So we did. We found a location that was previously a salon, which cut our budget by more than in half.

And then I'm also very lucky to have a father who is a contractor and a builder by trade. So once we got the location, the budget that we, ultimately, wound up getting was far less than I had originally anticipated. So what I had hoped to get and what I actually got was dramatically different, but it was enough. And that's all I really needed.

So we worked within the budget that we were given to make this happen. My dad and I slaved over this place for 29 days straight, 18 hour days building, because as anyone who's ever lived in Los Angeles, rent on anything is wildly expensive, and our landlord, unfortunately, didn't give us any leeway in terms of when the rent would start. We had one month of rent, essentially rent free. And we were like, okay, then we need to start earning income in a month.

So from the time we signed the lease, from the time I got funding to the time that I signed the lease was about a week, so I had a week to finalize and figure out everything. And then from the time we signed the lease to the day that we officially opened and were having our press launch party was 29 days. And we had to completely gut this entire salon and rebuild it from the ground up. Working on a budget, we didn't have the budget to bring in a team to do this, so it was literally just my dad and I without a single other person for 29 days straight, no breaks, 18-hour days, every single day.

I thought I was going to die at the end of it. But, hands down, the best experience of my life. Typically, I would say that salon owners are either making next to nothing, because they're putting everything they have back into the business to keep it open, or they're doing really well. And we're on the growth up, which is really great for us.

For us, our focus is on making our business really profitable, keeping the money inside of the business so that as soon as we're ready, we can take everything that we've earned and open new locations. We will have to repay a portion of the funding that we initially received to start the business. And I'm very confident that that won't be an issue, which also feels really good. And the reason I'm confident about that is because we've been very systematic and strategic in terms of saving and creating a business and growing this business to a very sustainable point.

My job as the owner encompasses anything from training new staff, hiring new staff, creating the schedules, running the business day in and day out, creating the marketing plans, which is figuring out new strategies that's gonna work for the business, whether it's finding a new billboard or sending out digital marketing campaigns, whether it's through social media or different kinds of ads and then raising capital. When we first opened, in terms of raising the funds that we needed to get open and then continuously looking for ways that we can expand. Often, my goal is to bring new business into the salon. In Los Angeles, it's a really competitive market, where everyone's competing for the same client's attention.

So what we'll do is, we'll come up with a creative concept, whether it's in particularly a photo shoot, and use the images from the shoot to send out either through social media campaigns or email marketing campaigns. In the past, we've actually used the images for billboard campaigns around the city, which has been really incredible. So in terms of getting that project executed, I pretty much do start to finish. So it's everything from deciding what The creative side of its gonna be What do we want the end result to actually look like? And then finding the photographer.

Finding the models, organizing the team, getting our team together in terms of who wants to actually work on that particular project. And then model hunting, vetting models, seeing which one's gonna be the best fit for the actual shoot. And then, obviously, day of and being here, doing the hair, getting the creative looking exactly the way we want it to. So knowing exactly what that image needs to look like for how we're gonna send it out.

And then getting that image done. Everything after that, from into post, which is gonna be editing the images and then sending them out through whatever channels we're gonna use, whether that's the billboard, email marketing or social media marketing. In order to figure out whether the billboard or individual marketing channel that we chose was successful, we have to do one of two things. For the billboard in particularly, we will ask every client who calls in where they heard about us from, and the majority of the time, we get pretty good feedback on that.

Sometimes people are a little bit off. But most the time, people will be like, "Oh my God, I saw that billboard of you guys "over on Sunset Boulevard." And we'll track it that way. We have a system in our computer that can keep track of that. And then if it's something that it's more digital, whether it's social media or email marketing, we have built-in systems in place, whether it's through a company like MailChimp or Constant Contact that's gonna track those conversions for us.

Our whole process for bringing in new business is very strategic. And everything needs to be tracked. Everything needs to be accounted for. I wanna make sure that I'm focusing my energy in the right place all the time, because I tend to be doing a little bit everywhere.

So it's really important for me to make sure that I'm focusing my energy on the right thing that's working for us. So being able to track those conversions and strategically see what's working and what's not allows me to pick what's working best and move forward in that direction and not work with things that haven't performed well for us in the past. My worst day on the job was actually really terrible. When we first opened Society, one of the things that we needed to do in Los Angeles was to get a publicist, a PR agent.

I, again, was really lucky to have a really good friend who referred me to her best friend, who is an incredible publicist. So we started working with her right away. Over the first year of our relationship, she quickly became one of my dearest friends. Worst day on the job was that she, unfortunately, passed away while we were working.

And that was really, really difficult. She was my teammate, even though she was not my business partner, she was my teammate through every single aspect of the business. And that was really difficult. I attribute so much of our initial success to Courtney and the work that she did.

So when she passed away, it was difficult on every level. Obviously, on a personal level, I was shattered. But on a business level, I felt like I had really lost a leg of our tripod. She did so much to make sure that we were wildly successful, and it was hard to come back from that, because that was a side of the job that I had never learned how to do or had any desire, necessarily, to learn how to do.

And so much of that is connections. So even if I wanted to learn that side of the business, it was just so much more than I could possibly take on. And I didn't know how to replace it either, because she was so good at her job. And because we had such a great relationship, the work that she did and the quality of the work that she did and what she was delivering for us and what we were giving back was just a relationship and a situation that could not ever be duplicated.

And that was really difficult to have to come back and figure out how to balance after her passing. And we only recently have been able to kind of figure out a new path to get down that is different than what she was doing but trying to get us back on that same path. So the best day on my job actually just happened really recently. I'm very proud of the team and the culture that exists within this location.

I think the team that has been built here and that come and show up here every day are working to create this vision and this company that we all love is, I would die for them. I love every single one of them so much. So the best day on the job was a day recently where a really good friend of mine who I went to hair school with, the salon that she was at was closing down, and a small group of four incredible women decided to come over and join our team. And the first day of having them join the existing team and just seeing how well everyone worked together and how happy everybody was, it was incredible.

Everyone was coming up to me all day long and was just telling me how much they loved the energy and how it was that little step that everyone needed to feel like we were continuously moving up at the perfect time. And it was incredible. It was bliss. As an owner, again, I don't think that you're very limited at all.

I think the only limits you're gonna face are whatever limits you impose on yourself. So you can open one business, and you can decide that that makes you really happy, and you just wanna keep that business running successfully for the next 40 years. And I think that's beautiful. Or you can decide to turn that one salon into a big corporation and multi-location salon business.

You can open up a chain of salons, which you're gonna get into franchising then. You could be a single salon owner, start a product line, and then wind up going down that path of getting into retail. And then that could transcend back into owning a multi-location salon. You can also become a spokesperson as a salon owner.

And everything you could do as a stylist, assuming you also have your cosmetology license, you could do as an owner and do the same simultaneously. It's just gonna depend, again, on what makes you happy and what kind of workload you're looking for and what drives you..

Salon Name Ideas - 6 Tips on how to choose a name for your salon

Hey it's Dustin from dustinnccorchuk.Com and in this video I'm going to give you six tips on how to choose the perfect name for your salon to stick with me. I'm sure driving across town you've seen many different salon names in the last several years so are classy and some of them are just downright awful and I want to help you pick one that'll be great for your salon. Choosing the right name for your salon is really important because it's the foundation of your salon branding and your branding is really important to get new clients. So let's get into the six tips for picking the right name for your salon.

Tip number one, like Stephen Covey says begin with the end in mind. Envision your salon five years from now. What are you going to look like? Where are you going to be located? How many employees are you going to have? What product line are you going to be using? Then get out a pad of paper and write down one word adjective that will describe your salon as you see it in five years. These adjectives will help guide you choosing the right name for your salon.

 Tip number two pick up salon name is gonna stand out your city. Write down a list of all the current salon names that are in your city and see if anything stands out. Is there anything that similar within those salon? Oftentimes cities will take on their own culture and salon names will kind of fit that culture. If all the salon names in your city are named after street maybe you want something that's a little more creative.

It's important to be slightly different than the rest of the salons in your city so that you stand out and that you're memorable in people's mind. Step number three consider your target audience. If your salon is all about serving 20 and 30 year-old female and doing their color then probably you want something to be a little more creative. If you are serving older women you're doing a lot of perms then make it a little bit more conservative.

Either way consider your target audience and think about what is a salon name that's going to draw them to your salon. What's going to peak their interest and what's going to get them interested in calling you up and scheduling an appointment. Knowing your target audience is extremely important because it's going to dictate everything about your salon. Your salon prices.

The furniture. The colors you choose. The environment that you create your salon culture and your salon name. When all of those things are congruent because you have established who your target clientele is you're going to find that target clientele being drawn to you and your salon is going to grow faster and your books are going to be full.

Tip number 4 survey a one-mile radius around your salon location. This might sound a little strange and a little bit outside your comfort zone but trust me at works. Take a weekend with a clipboard and a pen and go door-to-door around your neighborhood and just ask people hey my name is Dustin and I'm opening up a salon right over there and I'm wondering if you had to choose a salon strictly based on the name which of these three choices would you choose? Make a tally of what your neighborhood says and you'll be surprised. There will probably be one that rises to the top and that's probably the best choice for your new salon name.

Tip number five if you are having a really difficult time narrowing down your salon name you can never lose with men names. There are many different salons and salon products that are named after men so it already fits within the culture. In addition naming the salon after yourself really creates a personal brand where you are the center of that brand and typically people connect with a person more than they do with a concept or an institution. Obviously you won't have any problem being unique in your city because you're the only one with that name and it also sets you apart as the hair professional.

Hey, you have a salon named after you. Finally number six and probably most important to me as somebody that likes helping salon professionals with their digital marketing is checking for domain availability. You want to go to a site like namecheap and type in the name chosen for your salon and see if there's a dot-com URL available. Having a strong and memorable domain name that matches your salon name is really important because it's going to be on your business cards all of your print material any advertising materials, so you want something that's going to be able to be memorable in somebody's mind so that they can find you on the internet.

Once you've created your salon website you're going to want it to rank at the top of Google search. Both your website and your Maps listening and possibly a YouTube video so that all three of those things can be on the first page of Google and so you'll get more clients organically when they're searching for a salon in your city. I've created an online course specifically for salon professionals like you to teach you how to create a wordpress website from scratch and then rank your website number one in local google search. Also in this training program is an entire module teaching you have to rank your Google my business page that's number one in the map section so that people find you right away at the top in the local 3-pack.

And then finally I also teach you how to create and rank a promotional video that you can put on youtube and also rank that on the first page of Google search. I love helping new salon professionals create a website google+ listing and a YouTube video and ranking all three of those in organic google search so they can get more clients every day. I've done this in my salon and i can tell you from personal experience that we don't pay any money in advertising and we're getting new clients all the time to the point where we actually need to hire any stylist all the time as well. If you're interested in that online training program all you have to do is click the link right below this video in the description and i'll take you to a landing page where you can find out more.

As always if you have any questions go ahead and put those in the comment section below and if this video has been helpful for you in choosing your salon name then please give me a thumbs up. Thanks so much for watching and make today extraordinary!.

Salon Marketing - What Every Salon Needs To Know About Attracting Clients

Hi my name is Dustin with Salon Marketing
Blueprint and I strategize with salon and spa owners and independent stylists all over
the country to get new clients and grow their business. Today in this video, I'm going to
teach you the 3 best ways to keep your phone ringing getting new clients every single day,
so stick with me. I love helping salon owners properly position
themselves to get new clients and grow their business every single day. Unless you live
in a really small town, chances are you're not the only salon in town.

Which mean everybody
has the opportunity to choose which salon they go to. Are you their first choice? So
how do you stand out from your competition and become the first choice for your potential
clients when they are looking for a new hair stylist. This is not something they teach
you in beauty school. It's a little something I like to call Local Google Search Domination.
You see, if somebody is looking for a new hair stylist, they're no going to go to the
Yellow Pages, they're going to go to Google.

They are going to search 'hair salon' in your
city. And if you're dominating the first page of local Google search, you're going to get
more clicks. The salon with the most clicks, is going to get the most phone calls, and
turn those clicks into lifelong clients. So how do you do this? It's as easy as 1, 2,
3.

Number one, your website. You need a professional looking website so it can be attractive to
new visitors. Not only that, but it needs to be ranked on the first page of Google.
Some of you might be wondering, why am I not getting any new clients? Maybe it's because
your website isn't optimized and nobody can find it. Number 2 is your local business directories.
These are high ranking websites like Google+, Yelp, YellowPages.Com which are going to help
your Google+ listing rank right there on the first page in the maps section of Google.
The name of the game for directory profiles is Quality, Quantity and Consistency.

Quality:
you want to be on the highest ranking ones like Yelp, Yellow Pages, Google+, the ones
I listed earlier; the ones that everybody uses. You also want to be on niche specific
directories like findabeautysalon.Com and other salon directories that are out there
that you can subscribe to for free. The next one is quantity; you want to be on as many
as possible. There is literally hundreds of directories that you can be on for free.

And
you just put your name, address, phone number, upload some pictures, and those point a link
back to your website which is going to help your website rank higher. And then finally,
consistency. You want everything to match. Your name, your address, phone number, website.
If there is any inconsistencies, Google is going to be like, 'what is going on with your
business' and they are not going to rank you very high because they are confused as to
where you are located or what your business name is because it is inconsistent.

So if
you have lots of them, on the high quality, niche specific sites and they all match, its
going to really boost your Google+ listing in the maps section and now you are taking
up two positions on the first page of Google. Finally, number 3, I've saved my favorite
for the last. If you're looking to dominate local Google search, you need a professional
video that ranks on the first page of Google. This is where I am spending most of my time
with my clients because it is just so effective.

When it comes to business, trust is a huge
factor. And what better way to build trust on the internet than a professional video
that shows who you are, and what you do. Let's be honest, finding a new hair stylist is a
scary thing for most people. And so what better way to take out the mystery, than to have
a professional video where they can see your face, where they can hear your voice? They
can see pictures of the salon, and it really takes the mystery out of finding a new stylist.
It really builds credibility, it builds trust, and people are more likely to give you a phone
call and come in to your salon because they have seen what your salon is like.

But it
is not enough just to produce a promotional video because after you post it to your Facebook
page that one time, nobody is going to find it. You need to get your video ranked on the
first page of Google because when somebody searches for a hair salon, and your video
thumbnail comes up, it has a 41% higher click through rate than any other website which
means it's going to get more clicks, and you are going to get more phone calls, and your
salon is going to grow as a result. So in conclusion, if your website, your Google+
listing, and your YouTube video are all ranked there on the first page of Google, you're
going to get more phone calls because people are finding you which means your salon is
going to grow like crazy. You might be thinking to yourself, that's great, but how do I do
it? How do I dominate the first page of Google? I've created another free video that's longer,
a little more in depth, that walks you step by step, how to do this.

If you want to watch
that video and progress in this training, all you have to do is just click the button
right here, or the link down in the description, and I'll make sure you get the next video
in this training. So again, just click one of the links, and I'll see you on the next
video..

Salon Marketing - A Salon Business Plan Strategy for Client Retention

Hey it's Dustin with dustinnccorchuk.Com and I'm totally pumped in this video to share with you the four-step
system that we have implemented into our salon to dramatically increase the
return rate of our clients turning first time client into lifelong clients so
stick with me. As a salon owner that lives in a city where there's a salon on every block I totally understand the importance of getting the first time
client to book a second appointment so they can become a return client in your
salon. Of course it's always a great idea to be able to pre-book them while they are still in the salon. But we all know that doesn't always happen so does that
mean that this client is gone for good? Or is there something you can do to
dramatically increase the likelihood of them booking another appointment with
you in the future.

I've created a simple and unique four step system called the Salon
Profit Circle that will dramatically increase the amount of return clients you
get your salon and will also get your clients to share your salon on social
media. The four steps are easy to remember because they all start with the letter S
they are Service, Survey Social Share and Social Proof. The first step is service
and it's probably a no brainer for you when you get a client to sit in your
chair it is your goal to absolutely give them the best customer service and the
best hair service that's possible so that they prebook their next appointment
with you while they're still in there in the salon. When this occurs, you don't even have to do the next three steps.

Step number 2 is a survey. Within 24 hours of your
first time client's visit you wanna send them an email or text message with a link to a
4 or 5 question survey on your website. What this does is it allows your customer to give feedback which gives them a sense of investment in your salon and sets them up for step number three which is where all the money's at. Number three is social
share.

Once they click the submit button on your survey, it redirects them to
another page on your website which says thanks for filling out our survey we'd
like to give you $5 off your next appointment all you have to do is click the Facebook
share button right below this video. When they click the facebook share button
unlocks a voucher for $5 off their next appointment was really sweetens the deal
for them to book their second appointment in your salon. If they're willing to do that
they're willing to come back. They say word of mouth is the best form of
advertising and so not only did you get your first time client to book a second
appointment but you've also got them to share your salon with all their Facebook
friends which really increases the likelihood of their Facebook friends
becoming first-time clients and getting on the salon profit circle.

So you might be
thinking that sounds like an excellent concept but I'd love to see an example
of how it's done so I can implement it into my own salon and that's why I've
created a free four video training series that will walk you step-by-step of the
different parts of the salon profit circle and how to do it in your own salon. In this free
training series I let you look over my shoulder so that you can see exactly
what the client will see as they walk step-by-step through the Salon Profit Circle. All you have to do to get instant access to the salon profit circle
training series is click the button on this video or the link down description if this video has been
helpful and you love the concept definitely give me a thumbs up or if you
have any questions submit those in the comment section below Again the button on the screen or the
link in the description and I look forward to seeing you on the next video.

Rohui & Rawon, Welcome to Madam Kis beauty salon! [The Return of Superman2017.08.20]

- Hello? / - Hey. Hey. I tried to wash her hair, but she wouldn't let me. (He's consulting someone.) I can't even tie her hair.

Want me to come over and help? I can't do it. I can't even tie her hair. Want me to come over and help? (Who did he ask for help?) (It's Professor Ki.) - Do this style. / - Okay.

(Focused) S.E.S. Debuted the same year I did. She's a colleague I've known for 20 years. Taeyoung is my senior in raising children.

I thought I could learn from him. (I want to learn.) You should tie your hair nicely. (She's like an old man.) (Pinching) (Fumbling) Why aren't you giving me something delicious? Why am I not giving you something delicious? I'll give some to you after this. (Pinching) (Dad, please go easy.) (Her pigtails are done.) (Taeyoung checks if they are even.) (He finishes up.) All done.

Let me see. - Look at me. / - Let's eat this. Rohui.

(It's a cushion plate.) (Eating) I'm going to shower, so you have to wait. (So Jisub?) (Madam Ki's pink headband) (She's eating a snack.) (Dancing) (This peanut is good.) (Excited) (It looked like she was being patient...) Rohui, where are you going? Your dad's in the shower. (Peeking) (Swinging) (Taeyoung didn't notice.) (Giggling) (Excuse me!) (Sneaking) (She has left the scene.) (Hiding and covering up) Are you hiding it there? Rohui, you're such a prankster. (The criminal will always return to the scene.) Dad, what are you doing? Rohui.

Kim Rohui. Kim Rohui. (You can't stop Rohui.) Where are my clothes? Hey, you punk. Where did you put my clothes? I hid it.

Tell me. Where are they? Gosh. (Indifferent) (He covers himself with a cushion.) Rohui, hurry. Where are my clothes? Help me find them.

Find my clothes. Did you hide them? (She looks underneath the couch.) (Oh, is it under there?) Where is it? Where did you put them? Are they in the drawers? Where could it be? If you find my clothes, I'll give you something delicious. Where are they? (Are you trying to trick me? I will...) (Fall for it.) Where are they? Over here. Here? Rohui.

You troublemaker. (Giggling) You punk. (I hid it well, right?) - You... / - Give me a snack.

Give you what snack? I won't give you one. (The two of them lived happily ever after.) Let's go. (Professor Ki is going to his offsite lecture.) It's here. Rohui, you have to say hello when you see him, okay? Okay.

Uncle Taeyoung is here. Rohui must be here, too. - Wow. / - Hello.

- It's Rohui. / - Say hello. - It's Rohui. / - Hello.

- Rohui. / - Go inside. Hello, Rawon. - Uncle.

/ - Let's go. Rawon, give me your hand. - Is he a stranger? / - She's awkward. Didn't you see him on television? Rohui's hair is nice, isn't it? Rohui.

- Isn't she cute? / - How cute. (She found Rawon's rabbit doll.) (Hey, that's mine.) Give it to me. Give it? Try saying that. She's at that age.

Hey. Give it to Rohui. (Should I or not?) Give it to Rohui. Are you giving it to me? Give it to Rohui.

She was never attached to anything. Recently, she became obsessed with that doll. (Now that we look again...) (Is this a hill?) (She has a round belly.) (She has one, too.) (They both have round bellies.) (They're both interested in beauty.) (Slapping) (They know how to dance.) (Let's go!) (Yes!) (I'm the cheerful Rawon.) They're so alike. I brought this with me.

What is it? - It's raspberries. / - Raspberries? Yes. You can have it cold in the summer. It's also good for children's health.

I'm going to eat raspberries. I only had raspberry wine before. (One bite for Dad,) (one bite for Rohui) Dad. Tasty.

Is it tasty? She's feeding you. (Have a bite, Rawon.) (What is this taste?) - Is it good? / - Yes. (Is this real?) (Have a bite.) (Here, Dad.) (Surprised) (She makes trouble gracefully.) Is that how you're going to make trouble? Forget it. It's okay.

(Tapping) This is crazy. (It's time to take care of my skin.) Your face is stained. (What's wrong with my face?) (My goodness!) (Raspberry shower) Both girls now have raspberry moustaches. (Raspberry smile) - Is this it? / - She likes bathing here.

Just once. She hates this. But she's fine when her mom does it. - Really? / - Why? Why do you hate it when I do it? What's the reason? If you want to make Rawon comfortable, use this.

Make her lie down here and sit her down. She can put legs up and lie back here. - Like at a salon. / - I see.

(Wait, that's...) (This is Taeyoung's salon.) (Sleepy) (This feels so good.) Let's put her down. Lie down. Get comfortable. Isn't it comfortable? (Rawon, think of it as your bed.) - How nice.

/ - Isn't it comfortable? (Why does it feel so comfortable?) - Great. Who is this? / - Okay. - Doesn't it feel cool? / - It's like a hair salon. It's so comfortable, isn't it? - She looks comfortable.

/ - Isn't it comfortable? (They're even shampooing her.) It's so comfortable. There we go. Water. Isn't it so comfortable? - Done.

/ - Done. - Yes, you're done. / - Done. What is this? What's that? - I brought equipment.

/ - What's that? (What is it?) - What is this? / - It's Ki's Salon. I'll make Rawon pretty today. This is crazy. What is all this? First, you need to look at the style book.

You can tell me which style you'd like. (Three-way fountain look) These are the various styles Rohui had. (Shrek style) He can even do pigtails. Ki's Salon is open.

(There are also many other styles.) This one first. I need to learn this. The apple style. I need to learn this first.

- Her hair is short. / - I always failed. The women are good at doing it. Okay, you can play with this.

What's this? Glasses. My hand always slips at this point. (Rawon's dad versus Professor Ki) You can see how good Taeyoung is. That's right.

I need to try this. You can try it. Try her back. (Struggling) (His pout shows how focused he is.) It already looks weird.

I can't do it. You'll cover her face. (Will this work?) (Are you sure we can trust my dad?) Gosh. (Her hair is tangled.) I did it.

(It's tied, but...) Is it okay? (He parted her hair in a messy way.) It's... You did it. You did well, but you should try splitting it halfway. (I'll fix it.) Done.

(You should watch my dad.) You're so good. (Finished) You can tie her hair so quickly. (He's working on the other side.) (He's calm even when Rawon moves.) It's important not to drop the hair. (Finished) How cute.

(My daughter looks cute.) How cute. You look so nice. I've learned now. It'd be good if you can split down the middle.

Also, you should focus on the height and the direction. They have to match. Okay, the direction. You should make them symmetrical.

You should try brushing and using your fingers. Rawon, it must feel cool with your hair up. Rawon, you look pretty. Rawon, look.

Do you look pretty? - Pretty. / - You're pretty. You tied her hair so well. (We need a Ki Taeyoung in every house.) Great.

Let's play with Dad. He's fumbling, but he's trying. (Rawon is behaving.) Done. (He successfully ties her hair.) You look pretty..